Contractor Marketing Toolkit
CONTRACTOR MARKETING TOOLKIT
Tools and resources to promote energy-efficient upgrades to your customers, including:
Marketing Guides
Google Business Profile Guide
Create and manage your free Google Business profile so customers can find you on Google Maps and Search.
Google Ads Guide
Get your business in front of customers searching for energy efficient home upgrades.
Sales Guide
Sales and outreach tips and resources. Available in Spanish
Social Media Guide
Social media content and best practices guides for Instagram, Facebook, and more. Available in Spanish
Comfort Ready Home Style Guide for Contractors
How to use Comfort Ready Home logos and program descriptions
Homeowner Handouts
Product Guides
Technology-specific product guides to use with customers. Available in Spanish
Weatherization for Indoor Air Quality
Tips for keeping wildfire smoke out. Available in Spanish
Energy Efficient Home Upgrade Infographic
Diagram showing options for improving energy efficiency, saving money, and boosting comfort at home. Available in Spanish
Winterization Tips
Ways your customers can prepare their homes to stay comfortable through the winter while lowering their utility bills. Available in Spanish
Power Outage Tips
Steps your customers can take to prepare and make it through an outage safely. Available in Spanish
Templates
Proposal Template
A customizable template for customer proposals. Instructions
Website Landing Page
A template and sample content for a webpage about your energy efficiency offerings.
Spring Campaign Template
These seasonal templates provide ready-to-use assets for social media, email newsletters, and advertisements.
Tools and Resources
Rebate Roundup
Tax credits, rebates, and eligibility for energy
efficient home upgrades. Available in Spanish
Comfort Ready Home Logos
Logos for use in your business’ marketing
materials.
Dense Pack Insulation Calculator
Online calculator to determine the correct
insulation quantities for your wall insulation project.
How to Use the Toolkit
The Comfort Ready Home Marketing Toolkit contains easy-to-use templates, messaging and guidance to help you enhance your communications and marketing materials, bring in more sales leads and increase customer engagement.
Get started today by:
- Adding a customized lead-generating landing page to your website that highlights your energy-efficient offerings.
- Integrating compelling value proposition messaging and proven strategies into your marketing mix.
- Boosting your social media accounts with plug-and-play content.
- Highlighting and sharing product guides with prospective customers.
If you have questions or would like help using the toolkit, contact your Comfort Ready Home Field Specialist.
