Contractor Marketing Toolkit

Contractor Marketing Toolkit


Tools and resources to promote energy-efficient upgrades to your customers, including:

Social Media Guides

Social media content and best practices guides.

Product Guides

Technology-specific product guides to use with customers.

Rebate Roundup

One pager

Weatherize Your Home

To keep wildfire smoke out

Contractor Style Guide

A guide for contractors using Comfort Ready Home logos and program descriptions.

Logo Package

Comfort Ready Home logos for use in marketing materials.

Landing Page

An energy-efficiency landing page template and content.

Proposal template

A customizable template for customer proposals.

Dense Pack Insulation Calculator

Online calculator to determine the correct insulation quantities for your wall insulation project.

Sales Guide

Sales and outreach tips and resources.

Homeowner Infographic

Home diagram showing customer energy efficiency benefits

Winterization Tips

A list of ways your customers can prepare their homes to stay comfortable through the winter while lowering utility bills.

Power Outage Tips

Steps your customers can take to prepare and make it through an outage safely.

How to Use the Toolkit

The Comfort Ready Home Marketing Toolkit contains easy-to-use templates, messaging and guidance to help you enhance your communications and marketing materials, bring in more sales leads and increase customer engagement.

Get started today by:
  • Adding a customized lead-generating landing page to your website that highlights your energy-efficient offerings.
  • Integrating compelling value proposition messaging and proven strategies into your marketing mix.
  • Boosting your social media accounts with plug-and-play content.
  • Highlighting and sharing product guides with prospective customers.

If you have questions or would like help using the toolkit, contact your Comfort Ready Home Field Specialist.

contractor on laptop & phone